
E-commerce Battle: Amazon vs Shopify vs eBay
Executive summary Amazon, Shopify and eBay represent three distinct e-commerce models: Amazon (AMZN) is a massive marketplace + logistics + AWS hybrid; Shopify (SHOP) is a merchant-platform/subscription model powering independent stores; eBay (EBAY) is a marketplace focused on reuse, collectibles and a growing ad/managed-services mix. Recent results show: Amazon reported Q2 2025 net sales $167.7B…